Consumer Behavior And Marketing Strategy 9th Edition Pdf Free Download

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  Consumer Collectives: A History and Reflections on Their Future

  • Adam Arvidsson, and
  • Giana M. Eckhardt

  pp. 415–428

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  Abstract

  This article provides a history of the treatment of consumer collectives in the social sciences literature. It highlights some of the insights derived from recent work in consumer research on consumer collectives which we organize under a heuristic taxonomy distinguishing packs, tribes, and bands. All of this suggests some future directions for consumer collectives and areas for future research. The proliferation and diversification of digital technologies will continue to shape and be shaped by consumer collectivities. Platforms are likely to accelerate and diversify consumers' collective uses of their affordances. Algorithms seem destined to play a bigger role in the formation and management of collectives. Both geography-free and local collectives are likely to develop further. The article concludes with synopses of the competitive and invited articles in this issue, which richly portray the behaviors and meanings that shape and are shaped by consumer collectives.

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  Hard Work: Unanticipated Collaboration in Co-creation Processes

  • Gry Høngsmark Knudsen and
  • Yun Mi Antorini

  pp. 435–446

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  Abstract

  In this article, we ask the question how individuals and the community share the burden of work tasks during prolonged co-creation processes. Building on theories of user community, co-creation, and work, we analyze the LEGO Ideas co-creation platform and the user interactions around co-creation projects. Our analysis contributes to the understandings of work in co-creation processes, and it expands our understanding of consumer fatigue in collaborative communities. We argue that even when the reward is individual, the community's share in the achievement is important as more than affectual work. This is because the community performs tasks such as promoting and marketing projects and employing digital skills such as video or software renderings. Furthermore, we argue that creating a shared feeling of project value, even when a project is not approved by the company is important for maintaining participation in co-creation communities, because community empathy and care are not sufficient in such cases.

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  Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange

  • Catherine A. Armstrong Soule and
  • Sara Hanson

  pp. 447–461

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  Abstract

  Consumer-to-consumer (C2C) secondhand exchange activity has exploded due to increased user connectivity stemming from widespread digital platform development and adoption. This research focuses on the effects of participation in secondhand exchange collectives on price perceptions. In three studies, the authors find that participation in secondhand exchange leads to price perception changes at various stages of the buying and reselling process, including traditional retail purchase decisions via resale discounting, a novel decision making bias. This research demonstrates that secondhand markets can cause individuals who are considering a purchase to (1) view firsthand prices as more reasonable and (2) increase purchase likelihood of firsthand products. Individuals who engage in secondhand exchange collectives report higher worth for products but only in secondhand-relevant categories. Finally, when individuals resell items, despite factoring resale income into the cost of the original item as a mental discount, they also reduce price perceptions of a future, unrelated purchase.

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  Brand Secret Micro-Collectives

  • Heather Johnson Dretsch and
  • Colbey Emmerson Reid

  pp. 462–473

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  Abstract

  Brand secrets are discoverable locations, options, and experiences selectively shared with a smaller subset of consumers. This article introduces the related construct of a brand secret micro-collective, a miniature consumer social group bound by shared special knowledge of a brand secret. We explore the experiential arcs associated with the bonds of shared special knowledge in brand secret micro-collectives.

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  Social Credibility: Trust Formation in Social Commerce

  • Lena Cavusoglu and
  • Deniz Atik

  pp. 474–490

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  Abstract

  Trust formation in informal social commerce, also considered lateral exchange markets (LEMs) on social media platforms, has different dynamics from e-commerce and traditional consumer-to-consumer (C2C) exchange. These online markets are massive in scale; thus, it is an important phenomenon in consumer research. With a holistic perspective, we conducted in-depth interviews with Instagram consumers and sellers. Our research is among the first to reveal an empirical understanding of the critical dynamics of trust formation in LEMs within social commerce and contribute to theory by introducing a novel dimension termed social credibility. Social credibility surpasses the source credibility evaluations one step further from assessing the source itself to assess the credibility of the individuals who contribute to the source's reputation, such as reviewers, followers, and customers. Thus, we define social credibility as customers' assessments of LEM sellers' credibility through perceived homophily with other reviewers, followers, and customers.

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  Exploring How Publics Discursively Organize as Digital Collectives: The Use of Empty and Floating Signifiers as Organizing Devices in Social Media

  • Elanor Colleoni,
  • Laura Illia, and
  • Stelios Zyglidopoulos

  pp. 491–502

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  Abstract

  Extant research has analyzed how consumers constitute online publics aggregating around a common frame. Yet previous studies do not explain how aggregative frames function discursively, and thus it is unclear how individuals aggregate despite not sharing a common identity. Drawing on Laclau's theory on empty signifiers, we suggest that aggregative frames take the form of empty signifiers, that is, broad terms whose meaning remains open. Thanks to this emptiness, aggregative frames can be appropriated by individuals and their meaning repurposed to serve individuals' desire for publicity, so to constitute digital collectives. Furthermore, we suggest that empty signifiers do not always form publics but only when they are associated with floating signifiers, that is, less broad terms. By disentangling the mechanism that allows publics to form, our study contributes to scholarship on digital collectives as it deepens our understanding of the conditions that are necessary for publics to form.

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  A Note on Bazaar Consumer Collectives

  • Maitrayee Deka

  pp. 509–514

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  Abstract

  This commentary forwards the bazaar consumer collective as a distinct way to view popular consumer sociality. Instead of just building social relations through a particular commodity or brand, bazaar consumer affinities emerge by "grabbing" the moment of potentiality. This commentary argues that what defines bazaar consumerism is about getting onto a trend very quickly through ad hoc and informal production networks. Unlike in previous analysis of popular consumer cultures, bazaar consumerism is no more about aspiring toward upper-class consumption; it is about encapsulating whatever is trending in their environment. A loose bazaar consumer collective gets formed by the possibilities of wearing garments that are thoroughly capturing the moment, not about wearing a specific brand. By this logic, bazaar consumerism is an act of mimesis of decentering corporate discourse at one level and introducing copies as new symbols at the other end.

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  Reimagining Consumerism as a Force for Good: The Future of Consumer Collectives Is a Human Collective

  • Martina Olbert

  pp. 522–529

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  Abstract

  The consumer model as we know it is hitting its limits today as it is no longer socially and culturally aligned with what people value. Since the COVID pandemic, our human needs and values have been rapidly evolving in a new direction that takes us back to our humanity in a quest to retrieve the lost meaning in our lives. We are experiencing a 180-degree paradigm shift from brands to people reversing the dynamic of the brand-consumer relationships. For this reason, the future of consumer collectives is a human collective. There are no consumers or collectives. There is only one collective: the human collective. As we are reclaiming our humanity and are awakening to our higher needs, segmenting people into consumer collectives is no longer as relevant. To authentically connect with people, brands need to shift their focus away from themselves and their purpose and focus on what people value—and that is meaning. When brands do this right, consciously and on a large scale, they can become the catalysts of a real social change. They can become forces for good—forces for meaningful social growth.

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Of all published articles, the following were the most read within the past 12 months.

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  Collaborative Art: A Transformational Force within Communities

  • Melissa G. Bublitz ,
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  • Luca Cian ,
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  • Adriana Madzharov ,
  • Vanessa M. Patrick ,
  • Laura A. Peracchio ,
  • Maura L. Scott ,
  • Aparna Sundar ,
  • Ngoc (Rita) To , and
  • Claudia Townsend

Of all published articles, the following were the most cited within the past 12 months as recorded by Crossref.

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ISSUES SOLICITING MANUSCRIPTS

The Pandemic Transformed Economy
Volume 8, Issue 2
Submission deadline: November 1, 2021 – January 1, 2022
Editors: Xiaoyan Deng, Xiaojing Yang, Barbara E. Kahn, Selin Malkoc, Yuwei Jiang

Climate Change: Consumer Understanding, Response, and Interventions
Volume 8, Issue 3
Submission Deadline: February 1 - April 1, 2022
Editors: Karen Page Winterich, Rebecca Walker Reczek, Bryan Bollinger

Financial Decision Making
Volume 8, Issue 4
Submission Deadline: May 1 - July 1, 2022
Editors: Abigail Sussman, Hal Hershfield, Oded Netzer

Narratives: Understanding How Consumers Use and Respond to Stories
Volume 9, Issue 1
Submission deadline: October 1, 2022
Editors: Jennifer Edson Escalas, Anne Hamby

Children and Adolescent Consumer Behavior: Foundations and New Research Directions
Volume 9, Issue 2
Submission deadline: January 1, 2023
Editors: Deborah Roedder John, Connie Pechmann, Lan Nguyen Chaplin

Automation in Marketing and Consumption
Volume 9, Issue 3
Submission deadline: February 1 - April 1, 2023
Editors: Stefano Puntoni, Klaus Wertenbroch

Consumer Movements and Activism
Volume 9, Issue 4
Submission deadline: May 1 - July 1, 2023
Editors: Jay Handelman, Henri Weijo

Morality and Consumption
Volume 10, Issue 1
Submission deadline: August 1 - October 1, 2023
Editors: Manoj Thomas, Sankar Sen, Shreyans Goenka

ISSUES IN PRESS

Flash COVID-19 Research Issue: Insights on COVID-19 Outbreak and Related Topics
Volume 6, Issue 1
Editors: Kelly Goldsmith, Angela Y. Lee

Healthcare and Medical Decision Making
Volume 7, Issue 2
Editors: Dipankar Chakravarti, Jian Ni, Meng Zhu

Political Ideology and Consumption
Volume 7, Issue 3
Editors: Rashmi Adaval, Robert S. Wyer Jr.

Interventions for Healthier Eating
Volume 7, Issue 4
Editors: Pierre Chandon, Kelly Haws, Peggy Liu

Racism and Discrimination in the Marketplace
Volume 8, Issue 1
Editors: Jerome D. Williams (1947-2021), Samantha N. N. Cross, Stephanie Dellande

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Frequency: 4 issues/year
ISSN: 2378-1815
E-ISSN: 2378-1823
2020 Scopus CiteScore*: 5.6
Ranked #64 out of 661 in Economics and Econometrics; #32 out of 227 in Applied Psychology; #35 out of 185 in Business, Management and Accounting: Marketing

The Journal of the Association for Consumer Research (JACR) publishes quarterly thematic issues exploring unique topics in consumer behavior. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme...(read more)

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*Scopus CiteScore (Elseview B.V.). Retrieved June 2021, from scopus.com/sources

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